Marketing Management 16th Edition 16th Philip Kotler Kevin Lane Keller by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, G. Shainesh 9789356062665, 9356062668 instant download after payment.

Marketing Management, 16th
edition by Kotler, Keller, and Chernev, is the latest version of this
landmark text, offering an extensive analysis of the latest theories and
practices in the marketing environment.

Ideal for
undergraduates and graduates who want to follow a career in the field,
the book introduces you to the Marketing Manager's way of thinking,
focusing on the role, issues, and decisions that Managers face in
alignment with company needs and objectives.

The
text's reader-friendly content provides balanced coverage and a clear
structure that will guide you through the necessary steps to build,
execute and manage successful marketing campaigns and compelling brands.

The
latest edition uses a multidisciplinary approach, providing in-depth
knowledge and broader understanding of the essential marketing
principles and core concepts. It will challenge your critical thinking
and analytical skills with universal practical applications, covering a
wider spectrum of products, services, and marketing strategies. A range
of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand
experience regarding how a successful marketing strategy works in
large-scale organisations.

Reflecting recent changes
and developments in the field, the book aims to provide an in-depth
understanding of the best marketing practices and arm you with the
knowledge and tools necessary for a successful future career in the
field.