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Marketing Management The Big Picture Christie L Nordhielm

  • SKU: BELL-50557032
Marketing Management The Big Picture Christie L Nordhielm
$ 31.00 $ 45.00 (-31%)

4.8

24 reviews

Marketing Management The Big Picture Christie L Nordhielm instant download after payment.

Publisher: John Wiley & Sons
File Extension: PDF
File size: 14.57 MB
Pages: 237
Author: Christie L. Nordhielm
ISBN: 9780471756682, 0471756687
Language: English
Year: 2006

Product desciption

Marketing Management The Big Picture Christie L Nordhielm by Christie L. Nordhielm 9780471756682, 0471756687 instant download after payment.

Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, they?ll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.

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