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Marketing Management A Strategic Decisionmaking Approach 7th Edition John Mullins

Name: Marketing Management A Strategic Decisionmaking Approach 7th Edition John Mullins
SKU: BELL-10954992
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (104 reviews)

SKU: BELL-10954992

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

104 reviews

Marketing Management A Strategic Decisionmaking Approach 7th Edition John Mullins instant download after payment.

Publisher: McGraw-Hill Higher Education

File Extension: PDF

File size: 9.99 MB

Pages: 576

Author: John Mullins, Orville C Walker, Harper W Boyd, Jr.

ISBN: 9780073381169, 0073381160

Language: English

Year: 2009

Edition: 7

Product desciption

Marketing Management A Strategic Decisionmaking Approach 7th Edition John Mullins by John Mullins, Orville C Walker, Harper W Boyd, Jr. 9780073381169, 0073381160 instant download after payment.

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.