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Marketing Nutrition Soy Functional Foods Biotechnology And Obesity Brian Wansink

Name: Marketing Nutrition Soy Functional Foods Biotechnology And Obesity Brian Wansink
SKU: BELL-4633116
Price: 31.00 USD
Availability: InStock
Rating: 5 (68 reviews)

SKU: BELL-4633116

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

68 reviews

Marketing Nutrition Soy Functional Foods Biotechnology And Obesity Brian Wansink instant download after payment.

Publisher: University of Illinois Press

File Extension: PDF

File size: 2.89 MB

Pages: 225

Author: Brian Wansink

ISBN: 9780252074554, 0252074556

Language: English

Year: 2007

Product desciption

Marketing Nutrition Soy Functional Foods Biotechnology And Obesity Brian Wansink by Brian Wansink 9780252074554, 0252074556 instant download after payment.

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.