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Marketing Of Engineering Consultancy Services A Global Perspective Chatterjee

SKU: BELL-9953624

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

16 reviews

Marketing Of Engineering Consultancy Services A Global Perspective Chatterjee instant download after payment.

Publisher: ASME Press

File Extension: RAR

File size: 5.14 MB

Pages: 114

Author: Chatterjee, Partho Pratim; Chatterjee, Pradeep Kumar

ISBN: 9780791861837, 079186183X

Language: English

Year: 2019

Product desciption

Marketing Of Engineering Consultancy Services A Global Perspective Chatterjee by Chatterjee, Partho Pratim; Chatterjee, Pradeep Kumar 9780791861837, 079186183X instant download after payment.

"Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are in the cusp of the creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set to change the way we live and work. This technology disruption is spearheaded by Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning. As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book is a unique blend of the authors' decades of experience in the engineering consultancy service industry, combined with scholarly and academic excellence"--
Abstract: As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.