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Marketing Planning Strategy Environment And Context Jim Blythe

  • SKU: BELL-2426250
Marketing Planning Strategy Environment And Context Jim Blythe
$ 31.00 $ 45.00 (-31%)

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Marketing Planning Strategy Environment And Context Jim Blythe instant download after payment.

Publisher: Financial Times Management
File Extension: PDF
File size: 3 MB
Pages: 289
Author: Jim Blythe, Phil Megicks
ISBN: 9780273724711, 0273724711
Language: English
Year: 2010

Product desciption

Marketing Planning Strategy Environment And Context Jim Blythe by Jim Blythe, Phil Megicks 9780273724711, 0273724711 instant download after payment.

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan

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