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Marketing Principles And Best Practices 3rd Michael R Czinkota

Name: Marketing Principles And Best Practices 3rd Michael R Czinkota
SKU: BELL-230253810
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (12 reviews)

SKU: BELL-230253810

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

12 reviews

Marketing Principles And Best Practices 3rd Michael R Czinkota instant download after payment.

Publisher: South-Western, Div of Thomson Learning

File Extension: PDF

File size: 283.42 MB

Pages: 598

Author: Michael R Czinkota, Peter R Dickson, Patrick Dunne, Abbie Griffin, Douglas K. Hoffman

ISBN: 9780324221350, 9780324225181, 9780324305722, 9780324200447, 9780324225198, 0324225180, 0324225199, 0324305729, 0324221355

Language: English

Year: 2005

Edition: 3rd

Product desciption

Marketing Principles And Best Practices 3rd Michael R Czinkota by Michael R Czinkota, Peter R Dickson, Patrick Dunne, Abbie Griffin, Douglas K. Hoffman 9780324221350, 9780324225181, 9780324305722, 9780324200447, 9780324225198, 0324225180, 0324225199, 0324305729, 0324221355 instant download after payment.

Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices