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Marketing Principles And Practice 4th Edition Dennis Adcock

  • SKU: BELL-10885940
Marketing Principles And Practice 4th Edition Dennis Adcock
$ 31.00 $ 45.00 (-31%)

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Marketing Principles And Practice 4th Edition Dennis Adcock instant download after payment.

Publisher: Financial Times/ Prentice Hall
File Extension: PDF
File size: 4.98 MB
Pages: 568
Author: Dennis Adcock, Al Halborg, Caroline Ross
ISBN: 9780273646778, 027364677X
Language: English
Year: 2001
Edition: 4

Product desciption

Marketing Principles And Practice 4th Edition Dennis Adcock by Dennis Adcock, Al Halborg, Caroline Ross 9780273646778, 027364677X instant download after payment.

Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.

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