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Marketing Real People Real Choices 11th Michael Solomon Greg Marshall

SKU: BELL-35628102

$ 31.00 ~~$ 45.00~~ (-31%)

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Marketing Real People Real Choices 11th Michael Solomon Greg Marshall instant download after payment.

Publisher: Pearson

File Extension: PDF

File size: 241.57 MB

Pages: 653

Author: Michael Solomon, Greg Marshall, Elnora Stuart

ISBN: 9780136810384, 0136810381

Language: English

Year: 2021

Edition: 11th

Product desciption

Marketing Real People Real Choices 11th Michael Solomon Greg Marshall by Michael Solomon, Greg Marshall, Elnora Stuart 9780136810384, 0136810381 instant download after payment.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.