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Marketing Real People Real Choices 7th Edition 7th Michael R Solomon

Name: Marketing Real People Real Choices 7th Edition 7th Michael R Solomon
SKU: BELL-2419326
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (68 reviews)

SKU: BELL-2419326

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

68 reviews

Marketing Real People Real Choices 7th Edition 7th Michael R Solomon instant download after payment.

Publisher: Prentice Hall

File Extension: PDF

File size: 19.86 MB

Pages: 622

Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

ISBN: 9780132176842, 013217684X

Language: English

Year: 2011

Edition: 7th

Product desciption

Marketing Real People Real Choices 7th Edition 7th Michael R Solomon by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart 9780132176842, 013217684X instant download after payment.

Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.