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Marketing Research An Applied Approach 2nd Edition 2nd Edition Naresh K Malhotra

  • SKU: BELL-2329310
Marketing Research An Applied Approach 2nd Edition 2nd Edition Naresh K Malhotra
$ 31.00 $ 45.00 (-31%)

4.4

62 reviews

Marketing Research An Applied Approach 2nd Edition 2nd Edition Naresh K Malhotra instant download after payment.

Publisher: Financial Times Management
File Extension: PDF
File size: 19.81 MB
Pages: 785
Author: Naresh K. Malhotra, David F. Birks
ISBN: 9780273695301, 0273695304
Language: English
Year: 2005
Edition: 2

Product desciption

Marketing Research An Applied Approach 2nd Edition 2nd Edition Naresh K Malhotra by Naresh K. Malhotra, David F. Birks 9780273695301, 0273695304 instant download after payment.

Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.

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