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Marketing Research An Integrated Approach 2nd Edition 2nd Edition Alan Wilson

Name: Marketing Research An Integrated Approach 2nd Edition 2nd Edition Alan Wilson
SKU: BELL-2450408
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (10 reviews)

SKU: BELL-2450408

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

10 reviews

Marketing Research An Integrated Approach 2nd Edition 2nd Edition Alan Wilson instant download after payment.

Publisher: Prentice Hall

File Extension: PDF

File size: 6.19 MB

Pages: 457

Author: Alan Wilson

ISBN: 9780273694748, 9781405871839, 027369474X, 1405871830

Language: English

Year: 2006

Edition: 2

Product desciption

Marketing Research An Integrated Approach 2nd Edition 2nd Edition Alan Wilson by Alan Wilson 9780273694748, 9781405871839, 027369474X, 1405871830 instant download after payment.

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.