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Marketing Strategies A Contemporary Approach 2nd Edition 2nd Edition Ashok Ranchhod

  • SKU: BELL-2350472
Marketing Strategies A Contemporary Approach 2nd Edition 2nd Edition Ashok Ranchhod
$ 31.00 $ 45.00 (-31%)

4.8

44 reviews

Marketing Strategies A Contemporary Approach 2nd Edition 2nd Edition Ashok Ranchhod instant download after payment.

Publisher: Prentice Hall
File Extension: PDF
File size: 6.28 MB
Pages: 438
Author: Ashok Ranchhod, Calin Gurau
ISBN: 9780273706748, 0273706748
Language: English
Year: 2007
Edition: 2

Product desciption

Marketing Strategies A Contemporary Approach 2nd Edition 2nd Edition Ashok Ranchhod by Ashok Ranchhod, Calin Gurau 9780273706748, 0273706748 instant download after payment.

Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course

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