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Marketing Strategy A Decision Focused Approach 7th Edition Orville Walker John Mullins Harper Boyd

Name: Marketing Strategy A Decision Focused Approach 7th Edition Orville Walker John Mullins Harper Boyd
SKU: BELL-10955006
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (8 reviews)

SKU: BELL-10955006

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

8 reviews

Marketing Strategy A Decision Focused Approach 7th Edition Orville Walker John Mullins Harper Boyd instant download after payment.

Publisher: McGraw-Hill Education

File Extension: PDF

File size: 5 MB

Pages: 352

Author: Orville Walker ; John Mullins ; Harper Boyd, Jr.

ISBN: 9780073381152, 0073381152

Language: English

Year: 2010

Edition: 7

Product desciption

Marketing Strategy A Decision Focused Approach 7th Edition Orville Walker John Mullins Harper Boyd by Orville Walker ; John Mullins ; Harper Boyd, Jr. 9780073381152, 0073381152 instant download after payment.

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.