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Marketing The Best Deal In Town Your Library 1st Edition Nancy Rossiter Auth

  • SKU: BELL-4675424
Marketing The Best Deal In Town Your Library 1st Edition Nancy Rossiter Auth
$ 31.00 $ 45.00 (-31%)

4.0

16 reviews

Marketing The Best Deal In Town Your Library 1st Edition Nancy Rossiter Auth instant download after payment.

Publisher: Chandos Publishing
File Extension: PDF
File size: 2.22 MB
Pages: 236
Author: Nancy Rossiter (Auth.)
ISBN: 9781843343059, 1843343053
Language: English
Year: 2008
Edition: 1

Product desciption

Marketing The Best Deal In Town Your Library 1st Edition Nancy Rossiter Auth by Nancy Rossiter (auth.) 9781843343059, 1843343053 instant download after payment.

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
  • Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself
  • Emphasis on creativity and innovation
  • Practical advice from practitioners on what works and what does not

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