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Marketing To The Aging Population Strategies And Tools For Companies In Various Industries George P Moschis

Name: Marketing To The Aging Population Strategies And Tools For Companies In Various Industries George P Moschis
SKU: BELL-46502870
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (42 reviews)

SKU: BELL-46502870

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

42 reviews

Marketing To The Aging Population Strategies And Tools For Companies In Various Industries George P Moschis instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 6.28 MB

Pages: 351

Author: George P. Moschis

ISBN: 9783031130960, 3031130960

Language: English

Year: 2022

Product desciption

Marketing To The Aging Population Strategies And Tools For Companies In Various Industries George P Moschis by George P. Moschis 9783031130960, 3031130960 instant download after payment.

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.