Marketing To The Mindset Of Boomers And Their Elders Carol M Morgan by Carol M. Morgan 9780970560513, 0970560516 instant download after payment.

ix, 383 pages ; 24 cm;Based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older;Includes bibliographical references and index;Attitudes : what drives boomers and their elders -- Getting a bead on boomers and their elders -- Segmenting boomers and their elders -- The lifestyle segments -- Beyond the empty nest -- The travel segments -- Targeting cruising's big wave -- The financial segments -- Attitudes define affluent savvy investors -- The food segments -- You will be what you eat -- The health segments -- Motivating healthful behaviors -- The best HRT targets -- The health information segments -- Targeting direct-to-consumer (DTC) advertising -- The health compliance segments -- Compliance and high cholesterol -- Overlaying segmentations : the Morgan-Levy health cube -- The car purchase segments -- Car maintenance segments -- Luxury cars : who buys them? -- Reaching best customers with mass media -- Words and images keyed to segment -- Relating to your publics -- Improving Internet connections -- Direct marketing's next step -- Attitudes improve CRM efforts -- Making the sale