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Measuring Marketing 110 Key Metrics Every Marketer Needs 2nd Edition John A Davis

SKU: BELL-5310762

$ 31.00 ~~$ 45.00~~ (-31%)

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Measuring Marketing 110 Key Metrics Every Marketer Needs 2nd Edition John A Davis instant download after payment.

Publisher: John Wiley & Sons Singapore

File Extension: EPUB

File size: 4.24 MB

Pages: 344

Author: John A. Davis

ISBN: 9781118153741, 9781118153758, 9781118153765, 9781118153888, 111815374X, 1118153758, 1118153766, 111815388X

Language: English

Year: 2013

Edition: 2

Product desciption

Measuring Marketing 110 Key Metrics Every Marketer Needs 2nd Edition John A Davis by John A. Davis 9781118153741, 9781118153758, 9781118153765, 9781118153888, 111815374X, 1118153758, 1118153766, 111815388X instant download after payment.

This book presents the key marketing ratios and metrics, which enable marketers to make better decisions and increase their accountability for their strategies and activities. It discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments.
Abstract: A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.�