Multimedia Making It Work 8th Edition by Tay Vaughan ISBN 0071748466 9780071748469 by Tay Vaughan 9780071748469, 0071748466 instant download after payment.

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ISBN 10: 0071748466 
ISBN 13: 9780071748469
Author: Tay Vaughan

This thoroughly revised and updated full-color text covers the most current multimedia tools, techniques, and technologies, including Web and mobile content design and delivery Multimedia: Making It Work, Eighth Edition teaches fundamental multimedia concepts and shows you the process of managing multimedia production. Beginning with the essential multimedia building blocks of text, images, sound, animation, and video, the book educates you on the business of making multimedia. Project planning, costs, design, production, talent acquisition, testing, and delivery are also covered. Discussions of the most up-to-date technologies run throughout the chapters, with coverage of Multimedia Messaging Service (MMS), the architecture for multimedia content delivery used in mobile devices. Lab projects have been updated with applications of multimedia on the Web, such as shooting videos on a cell phone and uploading the results to websites. Both Windows and Mac environments are covered. Starting with this edition, software tools will be drawn from Open Source and shareware. Each chapter of the text focuses on highlighted learning objectives and includes chapter summaries, key term lists, end-of-chapter quizzes, and lab projects. Multimedia: Making It Work, Eighth Edition features: New coverage of Multimedia Messaging Service (MMS), the architecture for multimedia content delivery to mobile devices Updated lab projects that feature multimedia Web applications A focus on open source software tools Free Online Learning Center with two user interfaces: student interface includes objectives and links to chapter quizzes; instructor interface hosts instructor’s guide, course syllabus, end-of-chapter question solutions, PowerPoint slides, and a link to an EZ Test test bank. CD-ROM with all the chapter review questions from the book in a practice test application and trial versions of different multimedia software All-inclusive coverage: What is Multimedia; Text; Images; Sound; Animation; Video; Making Multimedia; Multimedia Skills; Planning and Costing; Design and Production; Content and Talent; The Internet and Multimedia; Designing for the Web; Delivering

Multimedia Making It Work 8th Table of contents:

1 What Is Multimedia?
Definitions
Where to Use Multimedia
Multimedia in Business
Multimedia in Schools
Multimedia at Home
Multimedia in Public Places
Virtual Reality
Delivering Multimedia
CD-ROM, DVD, Flash Drives
The Broadband Internet
2 Text
The Power of Meaning
The Power and Irregularity of English
About Fonts and Faces
Cases
Serif vs. Sans Serif
Using Text in Multimedia
Designing with Text
Fields for Reading
3 Images
Before You Start to Create
Plan Your Approach
Organize Your Tools
Configure Your Computer Workspace
Making Still Images
Bitmaps
Vector Drawing
Vector-Drawn Objects vs. Bitmaps
3-D Drawing and Rendering
Color
Understanding Natural Light and Color
Computerized Color
Color Palettes
Image File Formats
4 Sound
The Power of Sound
Digital Audio
Making Digital Audio Files
MIDI Audio
MIDI vs. Digital Audio
Multimedia System Sounds
Audio File Formats
Vaughan’s Law of Multimedia Minimums
Adding Sound to Your Multimedia Project
Space Considerations
Audio Recording
Keeping Track of Your Sounds
Audio CDs
Sound for Your Mobile
Sound for the Internet
Testing and Evaluation
Copyright Issues
5 Animation
The Power of Motion
Principles of Animation
Animation by Computer
Animation Techniques
Animation File Formats
Making Animations That Work
A Rolling Ball
A Bouncing Ball
Creating an Animated Scene
6 Video
Using Video
How Video Works and Is Displayed
Analog Video
Digital Video
Displays
Digital Video Containers
Codecs
Video Format Converters
Obtaining Video Clips
Shooting and Editing Video
The Shooting Platform
7 Making Multimedia
The Stages of a Multimedia Project
What You Need: The Intangibles
Creativity
Organization
Communication
What You Need: Hardware
Windows vs. Macintosh
Connections
Memory and Storage Devices
Input Devices
Output Devices
What You Need: Software
Text Editing and Word Processing Tools
OCR Software
Painting and Drawing Tools
3-D Modeling and Animation Tools
Image-Editing Tools
8 Multimedia Skills
The Team
Project Manager
Multimedia Designer
Interface Designer
Writer
Video Specialist
Audio Specialist
Multimedia Programmer
Producer of Multimedia for the Web
The Sum of Parts
9 Planning and Costing
The Process of Making Multimedia
Idea Analysis
Pretesting
Task Planning
Prototype Development
Alpha Development
Beta Development
Delivery
10 Designing and Producing
Designing
Designing the Structure
Designing the User Interface
A Multimedia Design Case History
Producing
Starting Up
Working with Clients
Tracking
Copyrights
Hazards and Annoyances
11 Content and Talent
Acquiring Content
Using Content Created by Others
Ownership of Content Created for a Project
Acquiring Talent
Locating the Professionals You Need
Working with Union Contracts
Acquiring Releases
12 The Internet and Multimedia
Internet History
Internetworking
Internet Addresses
Connections
The Bandwidth Bottleneck
Internet Services
MIME-Types
The World Wide Web and HTML
Multimedia on the Web
Tools for the World Wide Web
Web Servers
Web Browsers
Search Engines
Web Page Makers and Site Builders
Plug-ins and Delivery Vehicles
Beyond HTML
13 Designing for the World Wide Web
Developing for the Web
HTML Is a Markup Language
The Desktop Workspace
The Small-Device Workspace
Nibbling
Text for the Web
Making Columns of Text
Flowing Text Around Images
Images for the Web
GIF and PNG Images
14 Delivering
Testing
Alpha Testing
Beta Testing
Polishing to Gold
Preparing for Delivery
File Archives
Delivering on CD-ROM

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