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0 reviews- valuing new currencies
- affective price evaluations: How pain, pleasure and metacognitive feeling influence price evaluations
- price fairness and dual-entitlement
- communicating price changes; pay-what-you-want pricing; partitioning prices
- crossing the efficiency frontier: Responses to bargains, etc.
It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.
