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New Luxury Management Creating And Managing Sustainable Value Across The Organization 1st Edition Emmanuelle Rigaudlacresse

  • SKU: BELL-5736280
New Luxury Management Creating And Managing Sustainable Value Across The Organization 1st Edition Emmanuelle Rigaudlacresse
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New Luxury Management Creating And Managing Sustainable Value Across The Organization 1st Edition Emmanuelle Rigaudlacresse instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 4.41 MB
Pages: 318
Author: Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini (eds.)
ISBN: 9783319417264, 9783319417271, 3319417266, 3319417274
Language: English
Year: 2017
Edition: 1

Product desciption

New Luxury Management Creating And Managing Sustainable Value Across The Organization 1st Edition Emmanuelle Rigaudlacresse by Emmanuelle Rigaud-lacresse, Fabrizio Maria Pini (eds.) 9783319417264, 9783319417271, 3319417266, 3319417274 instant download after payment.

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

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