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Open Tourism Open Innovation Crowdsourcing And Cocreation Challenging The Tourism Industry 1st Edition Roman Egger

  • SKU: BELL-5485400
Open Tourism Open Innovation Crowdsourcing And Cocreation Challenging The Tourism Industry 1st Edition Roman Egger
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Open Tourism Open Innovation Crowdsourcing And Cocreation Challenging The Tourism Industry 1st Edition Roman Egger instant download after payment.

Publisher: Springer-Verlag Berlin Heidelberg
File Extension: PDF
File size: 7.23 MB
Pages: 478
Author: Roman Egger, Igor Gula, Dominik Walcher (eds.)
ISBN: 9783642540882, 9783642540899, 3642540880, 3642540899
Language: English
Year: 2016
Edition: 1

Product desciption

Open Tourism Open Innovation Crowdsourcing And Cocreation Challenging The Tourism Industry 1st Edition Roman Egger by Roman Egger, Igor Gula, Dominik Walcher (eds.) 9783642540882, 9783642540899, 3642540880, 3642540899 instant download after payment.

Thisbook examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The bookillustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.

First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

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