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EbookBell Team
4.4
42 reviewsUnderstanding psychology is the key to creating advertising with persuasive power.
This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.
The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.
These insider lessons are explained by a Madison Avenue veteran, plus:
The book takes readers through the elements of persuasive advertising, with fascinating real-life examples...
