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Packaging Makeovers Graphic Redesign For Market Change Stacey King Gordon

SKU: BELL-4545060

$ 31.00 ~~$ 45.00~~ (-31%)

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Packaging Makeovers Graphic Redesign For Market Change Stacey King Gordon instant download after payment.

Publisher: Rockport Publishers

File Extension: PDF

File size: 101.18 MB

Pages: 160

Author: Stacey King Gordon

ISBN: 9781592531103, 1592531105

Language: English

Year: 2005

Product desciption

Packaging Makeovers Graphic Redesign For Market Change Stacey King Gordon by Stacey King Gordon 9781592531103, 1592531105 instant download after payment.

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.