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Paul Rand Inspiration And Process In Design Eugenia Bell

Name: Paul Rand Inspiration And Process In Design Eugenia Bell
SKU: BELL-48036344
Price: 31.00 USD
Availability: InStock
Rating: 4 (76 reviews)

SKU: BELL-48036344

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

76 reviews

Paul Rand Inspiration And Process In Design Eugenia Bell instant download after payment.

Publisher: Moleskine Books

File Extension: EPUB

File size: 44.32 MB

Pages: 144

Author: Eugenia Bell

ISBN: 9781616898595, 1616898593

Language: English

Year: 2019

Product desciption

Paul Rand Inspiration And Process In Design Eugenia Bell by Eugenia Bell 9781616898595, 1616898593 instant download after payment.

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.