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Paul Rand Inspiration Process In Design Steven Heller

SKU: BELL-49415840

$ 31.00 ~~$ 45.00~~ (-31%)

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Paul Rand Inspiration Process In Design Steven Heller instant download after payment.

Publisher: Princeton Architectural Press

File Extension: EPUB

File size: 44.35 MB

Author: Steven Heller

ISBN: 9781616898854, 1616898852, 2019009990

Language: English

Year: 2019

Product desciption

Paul Rand Inspiration Process In Design Steven Heller by Steven Heller 9781616898854, 1616898852, 2019009990 instant download after payment.

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.