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EbookBell Team
4.1
90 reviews
ISBN 10: 023025263X
ISBN 13: 978-0230252639
Author: Kenneth A. Loparo, David A. Aaker
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
1 Brand Yourself, or be Branded: Imagining Life, Identity and Relationships
2 Finding the Best Fit and the Best Relationships: Anthropology and Needs
3 First Steps: Talent, Mission and Courage
4 If it Works for Me … Narcissism, Authenticity and Values
5 ‘It’s the Difference, Stupid!’ Relevance, Energy and Differentiation
6 Dress for Success, Get Up on the Stage and Perform: Reputation, Image and Positioning
7 Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism
8 Give Me a Lever Long Enough and I Shall Move the World: Leadership, Influence and Power
9 Reach for the Stars … Architecture and Good Governance for your Personal Brand
10 Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan
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Tags: Kenneth Loparo, David Aaker, Personal, Talent
