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Pharmaceutical Marketing Ross Mullner

  • SKU: BELL-1639480
Pharmaceutical Marketing Ross Mullner
$ 35.00 $ 45.00 (-22%)

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Pharmaceutical Marketing Ross Mullner instant download after payment.

Publisher: Emerald Group Publishing Limited
File Extension: PDF
File size: 2.21 MB
Pages: 92
Author: Ross Mullner
ISBN: 9781845448554, 9781845448561, 1845448553, 1845448561
Language: English
Year: 2005

Product desciption

Pharmaceutical Marketing Ross Mullner by Ross Mullner 9781845448554, 9781845448561, 1845448553, 1845448561 instant download after payment.

The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)

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