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Product And Market Development For Subsistence Marketplaces Viswanathan And Rosa

  • SKU: BELL-1564420
Product And Market Development For Subsistence Marketplaces Viswanathan And Rosa
$ 31.00 $ 45.00 (-31%)

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Product And Market Development For Subsistence Marketplaces Viswanathan And Rosa instant download after payment.

Publisher: JAI Press
File Extension: PDF
File size: 2.75 MB
Pages: 340
Author: Viswanathan and Rosa
ISBN: 9780080543956, 9780762313969, 076231396X, 0080543952
Language: English
Year: 2007

Product desciption

Product And Market Development For Subsistence Marketplaces Viswanathan And Rosa by Viswanathan And Rosa 9780080543956, 9780762313969, 076231396X, 0080543952 instant download after payment.

This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon — marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces.

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