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Profitable Direct Mail Appeals Planning Implementing And Maximizing Results Second Edition Scott C Stevenson

  • SKU: BELL-4310848
Profitable Direct Mail Appeals Planning Implementing And Maximizing Results Second Edition Scott C Stevenson
$ 31.00 $ 45.00 (-31%)

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Profitable Direct Mail Appeals Planning Implementing And Maximizing Results Second Edition Scott C Stevenson instant download after payment.

Publisher: Jossey-Bass
File Extension: PDF
File size: 24.13 MB
Pages: 46
Author: Scott C. Stevenson
ISBN: 9781118693094, 9781118704356, 1118693094, 1118704355
Language: English
Year: 2013

Product desciption

Profitable Direct Mail Appeals Planning Implementing And Maximizing Results Second Edition Scott C Stevenson by Scott C. Stevenson 9781118693094, 9781118704356, 1118693094, 1118704355 instant download after payment.

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

  • Planning and scheduling
  • Personal appeals
  • Building mailing lists
  • Donor outreach
  • Writing calls to action
  • Direct mail testing
  • Targeting specific groups
  • Testimonials
  • Pledge forms
  • Response rates
  • Analyzing results
  • Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Content:
Chapter 1 Plan Your Direct Mail Year (pages 4–8):
Chapter 2 Lists and List Management (pages 9–12):
Chapter 3 Segment and Target Key Audiences (pages 13–17):
Chapter 4 Writing for Results (pages 18–24):
Chapter 5 Key Package Components (pages 25–28):
Chapter 6 Try and Test New Ideas (pages 29–31):
Chapter 7 Improve Your Response Rate (pages 32–35):
Chapter 8 Examples from Which to Learn (pages 36–41):
Chapter 9 Evaluation Should be Ongoing (pages 42–44):
Chapter 10 Planning Worksheet (pages 45–46):

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