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Profitbrand How To Increase The Profitability Accountability And Sustainability Of Brands Nick Wreden

  • SKU: BELL-2138466
Profitbrand How To Increase The Profitability Accountability And Sustainability Of Brands Nick Wreden
$ 31.00 $ 45.00 (-31%)

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Profitbrand How To Increase The Profitability Accountability And Sustainability Of Brands Nick Wreden instant download after payment.

Publisher: Kogan Page Business Books
File Extension: PDF
File size: 1.55 MB
Pages: 225
Author: Nick Wreden
ISBN: 0749444657, 9780749444655
Language: English
Year: 2005

Product desciption

Profitbrand How To Increase The Profitability Accountability And Sustainability Of Brands Nick Wreden by Nick Wreden 0749444657, 9780749444655 instant download after payment.

"ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share." -- Philip Kotler, Kellogg School of Management

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