Project Stakeholder Management 1st Edition Pernille Eskerod by Pernille Eskerod 9781409404378, 1409404374 instant download after payment.

Today, many organizations, big or small, strive to create value through projects. There is considerable literature and many courses aimed at equipping project managers with theories and methods designed to increase the likelihood of project success. Project managers are offered many tools for dealing with the classical issues in the so-called ‘project triangle’ – accomplishing the project on time, within budget, and to specification and many project managers are well-educated and skilled in using these tools. They also increasingly face and try to meet additional
success criteria to executing the project as planned – like ensuring that the project contributes to the strategic aims of the organization that established it.
Sadly, despite all this, we repeatedly read about projects that apparently ‘went wrong’; some failed to generate the stipulated benefits, others were never finished and petered out along the way, while still others were afterwards not seen as successful even though they were carried out as planned. A recurring theme in
these failures is project managers who have not taken sufficiently into account the interests and motivations of the persons and entities that can affect or be affected by the project, the so-called project stakeholders. The consequences of this lack of attention are varied and significant: a software development project may not result in the stipulated benefits because the intended users of the product developed cannot or will not use it in the intended way; top management suddenly cuts the budget for a project because they have lost interest in it; the project course may be hindered by persons or entities that are against the project or its outcomes because of concerns about potential negative side effects. Such opponents could be competing project teams within the organization, non-government organizations (NGOs), political groups or unanticipated government regulators. Finally, the stipulated project benefits may have been
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