Public Relations A Valuesdriven Approach 6th Edition David W Guth by David W. Guth, Charles Marsh Ph.d. 9780205897766, 0205897762 instant download after payment.

For courses in Introduction to Public Relations
An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.