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Review Of Marketing Research 3 Naresh K Malhotra

  • SKU: BELL-2535078
Review Of Marketing Research 3 Naresh K Malhotra
$ 31.00 $ 45.00 (-31%)

5.0

50 reviews

Review Of Marketing Research 3 Naresh K Malhotra instant download after payment.

Publisher: Emerald Group Publishing Limited
File Extension: PDF
File size: 2.06 MB
Pages: 226
Author: Naresh K. Malhotra
ISBN: 0765613069
Language: English
Year: 2007

Product desciption

Review Of Marketing Research 3 Naresh K Malhotra by Naresh K. Malhotra 0765613069 instant download after payment.

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. "RMR" fills an important need in the marketing literature. No bookshelf or library is complete without these annual volumes.

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