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Review Of Marketing Research 4 Naresh K Malhotra

  • SKU: BELL-1715382
Review Of Marketing Research 4 Naresh K Malhotra
$ 31.00 $ 45.00 (-31%)

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Review Of Marketing Research 4 Naresh K Malhotra instant download after payment.

Publisher: Emerald Group Publishing Limited
File Extension: PDF
File size: 2.22 MB
Pages: 225
Author: Naresh K. Malhotra
ISBN: 9780765620927, 0765620928
Language: English
Year: 2008
Volume: 4

Product desciption

Review Of Marketing Research 4 Naresh K Malhotra by Naresh K. Malhotra 9780765620927, 0765620928 instant download after payment.

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

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