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Sales Promotion How To Create Implement And Integrate Campaigns That Really Work 4th Roddy Mullin

  • SKU: BELL-1397932
Sales Promotion How To Create Implement And Integrate Campaigns That Really Work 4th Roddy Mullin
$ 31.00 $ 45.00 (-31%)

4.8

74 reviews

Sales Promotion How To Create Implement And Integrate Campaigns That Really Work 4th Roddy Mullin instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 1.22 MB
Pages: 321
Author: Roddy Mullin, Julian Cummins
ISBN: 9780749450212, 0749450215
Language: English
Year: 2008
Edition: 4th

Product desciption

Sales Promotion How To Create Implement And Integrate Campaigns That Really Work 4th Roddy Mullin by Roddy Mullin, Julian Cummins 9780749450212, 0749450215 instant download after payment.

The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.

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