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Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective M. Mercedes Galan-ladero

  • SKU: BELL-50364036
Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective M. Mercedes Galan-ladero
$ 31.00 $ 45.00 (-31%)

5.0

28 reviews

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective M. Mercedes Galan-ladero instant download after payment.

Publisher: Springer
File Extension: PDF
File size: 14.95 MB
Pages: 376
Author: M. Mercedes Galan-Ladero, Helena M. Alves
ISBN: 9783031273766, 3031273761
Language: English
Year: 2023

Product desciption

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective M. Mercedes Galan-ladero by M. Mercedes Galan-ladero, Helena M. Alves 9783031273766, 3031273761 instant download after payment.

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

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