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Social Marketing Influencing Behaviors For Good Nancy R Lee

Name: Social Marketing Influencing Behaviors For Good Nancy R Lee
SKU: BELL-44161352
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (84 reviews)

SKU: BELL-44161352

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

84 reviews

Social Marketing Influencing Behaviors For Good Nancy R Lee instant download after payment.

Publisher: SAGE Publications

File Extension: PDF

File size: 33.2 MB

Pages: 502

Author: Nancy R. Lee, Philip Kotler

ISBN: 9781412981491, 1412981492

Language: English

Year: 2011

Product desciption

Social Marketing Influencing Behaviors For Good Nancy R Lee by Nancy R. Lee, Philip Kotler 9781412981491, 1412981492 instant download after payment.

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.