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Social Media Management Technologies And Strategies For Creating Business Value Amy Van Looy

Name: Social Media Management Technologies And Strategies For Creating Business Value Amy Van Looy
SKU: BELL-11102618
Price: 31.00 USD
Availability: InStock
Rating: 5 (20 reviews)

SKU: BELL-11102618

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

20 reviews

Social Media Management Technologies And Strategies For Creating Business Value Amy Van Looy instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 6.35 MB

Pages: 250

Author: Amy Van Looy

ISBN: 9783319219905, 3319219901

Language: English

Year: 2015

Product desciption

Social Media Management Technologies And Strategies For Creating Business Value Amy Van Looy by Amy Van Looy 9783319219905, 3319219901 instant download after payment.

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.