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Strategic Brand Management 2nd Edition Chernev Alexander

Name: Strategic Brand Management 2nd Edition Chernev Alexander
SKU: BELL-34361546
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (78 reviews)

SKU: BELL-34361546

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

78 reviews

Strategic Brand Management 2nd Edition Chernev Alexander instant download after payment.

Publisher: Northwestern University

File Extension: EPUB

File size: 7.51 MB

Author: Chernev, Alexander

ISBN: 0ULNDWAAQBAJ, B079W55GPG

Language: English

Year: 2018

Product desciption

Strategic Brand Management 2nd Edition Chernev Alexander by Chernev, Alexander 0ULNDWAAQBAJ, B079W55GPG instant download after payment.

In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.