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Strategic Brand Management Building Measuring And Managing Brand Equity 4e Global Edition Keller

  • SKU: BELL-21976916
Strategic Brand Management Building Measuring And Managing Brand Equity 4e Global Edition Keller
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Strategic Brand Management Building Measuring And Managing Brand Equity 4e Global Edition Keller instant download after payment.

Publisher: Pearson
File Extension: PDF
File size: 19.64 MB
Pages: 590
Author: Keller, Kevin Lane
ISBN: 9780132664257, 9780273779414, 9780273780045, 0132664259, 0273779419, 0273780042
Language: English
Year: 2012
Edition: 4e, Global edition

Product desciption

Strategic Brand Management Building Measuring And Managing Brand Equity 4e Global Edition Keller by Keller, Kevin Lane 9780132664257, 9780273779414, 9780273780045, 0132664259, 0273779419, 0273780042 instant download after payment.

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-termprofitabilityof specific brand strategies.

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