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Strategic Communication For Organizations Sara Labelle Jennifer H Waldeck

  • SKU: BELL-51817184
Strategic Communication For Organizations Sara Labelle Jennifer H Waldeck
$ 31.00 $ 45.00 (-31%)

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Strategic Communication For Organizations Sara Labelle Jennifer H Waldeck instant download after payment.

Publisher: University of California Press
File Extension: PDF
File size: 38.05 MB
Pages: 368
Author: Sara LaBelle; Jennifer H. Waldeck
ISBN: 9780520970601, 0520970608
Language: English
Year: 2020

Product desciption

Strategic Communication For Organizations Sara Labelle Jennifer H Waldeck by Sara Labelle; Jennifer H. Waldeck 9780520970601, 0520970608 instant download after payment.

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
 
Grounded in scholarship and organizational cases, this textbook:


  • focuses on message design
  • provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
  • explores how theory and research can be synthesized to inform modern communication-based campaigns

Strategic Communication for Organizations

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