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Strategic Communication For Sustainable Organizations Theory And Practice 1st Edition Myria Allen Auth

  • SKU: BELL-5234604
Strategic Communication For Sustainable Organizations Theory And Practice 1st Edition Myria Allen Auth
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Strategic Communication For Sustainable Organizations Theory And Practice 1st Edition Myria Allen Auth instant download after payment.

Publisher: Springer International Publishing
File Extension: PDF
File size: 2.95 MB
Pages: 325
Author: Myria Allen (auth.)
ISBN: 9783319180045, 3319180045
Language: English
Year: 2016
Edition: 1

Product desciption

Strategic Communication For Sustainable Organizations Theory And Practice 1st Edition Myria Allen Auth by Myria Allen (auth.) 9783319180045, 3319180045 instant download after payment.

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

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