Strategic Management M Jeyarathmm by M Jeyarathmm 9789350435229, 9350435225 instant download after payment.

Content: COVER; CONTENTS; The Strategic Management Process; Mission and Goals; Corporate Governance and Social Responsibility; External Environment; Porter's Five Forces Model and Strategic Group; Competitive Advantage : Resource- Capabilities and Core Competence; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis; Strategy Formulation: Corporate Strategy; Strategy Formulation: At the Business Level; Strategy Formulation: Functional Strategy; Strategy in Global Environment; Building and Restructuring the Corporation; Strategic Choice and Balanced Score Card. Implemention of Strategy: Designing Organisational StructureDesigning Strategic Control Systems: Matching Control and Structure to Strategy; Matching Structure and Control to Strategy; Implementaion of Strategic Change: Politics, Power and Change; Techniques of Strategic Evaluation and Control; Strategic Issues in Managing Technology and Innovation; Strategic Issues in Entrepreneurial Ventures and Small Businesses; Strategic Issues in Not- For- Profit Organization; Role of Technology and Knowledge Management; Illustrative Case -- Robinhood; Cases