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Strategic Marketing Problems Cases And Comments Ninth Edition 9th Ed Upper Saddle River Nj Cop 2001 Roger Akerin Robert Apeterson著

  • SKU: BELL-235824434
Strategic Marketing Problems Cases And Comments Ninth Edition 9th Ed Upper Saddle River Nj Cop 2001 Roger Akerin Robert Apeterson著
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Strategic Marketing Problems Cases And Comments Ninth Edition 9th Ed Upper Saddle River Nj Cop 2001 Roger Akerin Robert Apeterson著 instant download after payment.

Publisher: Pearson Education
File Extension: PDF
File size: 111.92 MB
Author: ROGER A.KERIN ROBERT A.PETERSON著, Kerin, Roger A., Peterson, Robert A., Roger A. Kerin, Robert A. Peterson, Roger A Kerin, Robert A Peterson
ISBN: 9780130276612, 0130276618
Language: English
Year: 2001
Edition: 9th ed, Upper Saddle River (N.J.), cop. 2001

Product desciption

Strategic Marketing Problems Cases And Comments Ninth Edition 9th Ed Upper Saddle River Nj Cop 2001 Roger Akerin Robert Apeterson著 by Roger A.kerin Robert A.peterson著, Kerin, Roger A., Peterson, Robert A., Roger A. Kerin, Robert A. Peterson, Roger A Kerin, Robert A Peterson 9780130276612, 0130276618 instant download after payment.

Ch. 1. Foundations Of Strategic Marketing Management -- App. Sample Marketing Plan -- Ch. 2. Financial Aspects Of Marketing Management -- Ch. 3. Marketing Decision Making And Case Analysis -- Ch. 4. Opportunity Analysis And Market Targeting -- Quetzal Collections, Inc / Roger A. Kerin And Robert A. Peterson -- Jones Blair Company / Roger A. Kerin -- Tyler Pet Foods, Inc / Roger A. Kerin -- Curtis Automotive Hoist: Market Opportunities In The European Union / Gordon H. G. Mcdougall -- Frito-lay's Dips / Roger A. Kerin And Jeanne Bertels -- South Delaware Coors, Inc / James E. Nelson And Eric J. Karson -- Ch. 5. Product And Service Strategy And Brand Management -- Zoecon Corporation: Insect Growth Regulators / Roger A. Kerin And Larry Smith -- Ms-tique Corporation / Roger A. Kerin -- Manor Memorial Hospital: Downtown Health Clinic / Roger A. Kerin -- Procter & Gamble, Inc.: Scope / Gordon H. G. Mcdougall And Franklin Ramsoomair -- Frito-lay Company: Cracker Jack / Roger A. Kerin -- Swisher Mower And Machine Company: Evaluating A Private Brand Opportunity / Roger A. Kerin And Wayne Swisher -- Ch. 6. Integrated Marketing Communication Strategy And Management -- Throckmorten Furniture, Inc. (a) / Roger A. Kerin -- Throckmorten Furniture, Inc. (b) / Roger A. Kerin -- Cadbury Beverages, Inc.: Crush Brand / Roger A. Kerin -- Drypers Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin, Angela Bullard And Lawrence Cervetti -- Godiva Europe / Jean-jacques Lumbin -- Ch. 7. Marketing Channel Strategy And Management -- Dell Computer Corporation: The Higher Education Market / Robert A. Peterson -- Amway Japan Limited / Yoshinori Fujikawa, Patrick Reinmoeller And David J. Arnold / [et Al.] -- Goodyear Tire And Rubber Company / Roger A. Kerin -- Hendison Electronics Corporation / Roger A. Kerin -- Chesterton Carpet Mills, Inc / Roger A. Kerin -- Ch. 8. Pricing Strategy And Management -- Southwest Airlines / Roger A. Kerin -…