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Strategic Marketing For High Technology Products An Integrated Approach 1st Edition Thomas Fotiadis

SKU: BELL-48263162

$ 31.00 ~~$ 45.00~~ (-31%)

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Strategic Marketing For High Technology Products An Integrated Approach 1st Edition Thomas Fotiadis instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 5.04 MB

Pages: 206

Author: Thomas Fotiadis

ISBN: 9781138559288, 9780367591113, 9780203712924, 1138559288, 0367591111, 0203712927

Language: English

Year: 2018

Edition: 1

Product desciption

Strategic Marketing For High Technology Products An Integrated Approach 1st Edition Thomas Fotiadis by Thomas Fotiadis 9781138559288, 9780367591113, 9780203712924, 1138559288, 0367591111, 0203712927 instant download after payment.

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R&D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).