Strategic Sustainability Why It Matters To Your Business And How To Make It Happen 1st Edition Alexandra Mckay by Alexandra Mckay 9781909293564, 1909293563 instant download after payment.

In many businesses sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business.This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business.Strategic Sustainability: sets out why sustainability matters to businesses - the benefits to you and your stakeholders; shows how to identify the biggest issues, impacts and wins for your business; helps you identify the resources you will need to put sustainability at the heart of your business; outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it; looks in detail at how to integrate sustainability with business strategy and mission.Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.