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Strategies For Electronic Commerce And The Internet Henry C Lucas

  • SKU: BELL-56636338
Strategies For Electronic Commerce And The Internet Henry C Lucas
$ 31.00 $ 45.00 (-31%)

5.0

80 reviews

Strategies For Electronic Commerce And The Internet Henry C Lucas instant download after payment.

Publisher: MIT Press
File Extension: PDF
File size: 1.95 MB
Author: Henry C. Lucas
ISBN: 9780262122429, 0262122421
Language: English
Year: 2002

Product desciption

Strategies For Electronic Commerce And The Internet Henry C Lucas by Henry C. Lucas 9780262122429, 0262122421 instant download after payment.

A guide to help business managers better compete in the age of the internet and electronic commerce.This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
ISBN : 9780262122429

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