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Strategies For International Industrial Marketing Rle International Business The Management Of Customer Relationships In European Industrial Markets Peter W Turnbull Jeanpaul Valla

  • SKU: BELL-51261940
Strategies For International Industrial Marketing Rle International Business The Management Of Customer Relationships In European Industrial Markets Peter W Turnbull Jeanpaul Valla
$ 31.00 $ 45.00 (-31%)

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Strategies For International Industrial Marketing Rle International Business The Management Of Customer Relationships In European Industrial Markets Peter W Turnbull Jeanpaul Valla instant download after payment.

Publisher: Taylor & Francis Group
File Extension: PDF
File size: 4.84 MB
Pages: 329
Author: Peter W. Turnbull; Jean-Paul Valla
ISBN: 9781135124281, 1135124280
Language: English
Year: 2012

Product desciption

Strategies For International Industrial Marketing Rle International Business The Management Of Customer Relationships In European Industrial Markets Peter W Turnbull Jeanpaul Valla by Peter W. Turnbull; Jean-paul Valla 9781135124281, 1135124280 instant download after payment.

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

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