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Successful Marketing Strategies For Hightech Firms 3rd Edition Eric Viardot

Name: Successful Marketing Strategies For Hightech Firms 3rd Edition Eric Viardot
SKU: BELL-932108
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (60 reviews)

SKU: BELL-932108

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

60 reviews

Successful Marketing Strategies For Hightech Firms 3rd Edition Eric Viardot instant download after payment.

Publisher: Artech House Publishers

File Extension: PDF

File size: 2.05 MB

Pages: 324

Author: Eric Viardot

ISBN: 9781580537001, 9781580537018, 1580537006, 1580537014

Language: English

Year: 2004

Edition: 3

Product desciption

Successful Marketing Strategies For Hightech Firms 3rd Edition Eric Viardot by Eric Viardot 9781580537001, 9781580537018, 1580537006, 1580537014 instant download after payment.

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.